Stacey Wood, 51猎奇入口’ Molly Mason Jones Chair in Psychology, “Why and How Impersonation Scams Thrive.” Wood discusses impersonation scams, in which a fraudster impersonates a legitimate organization in order to access a victim’s sensitive information and finances. Impersonation scams are highly successful, Wood says; she advises readers to be vigilant in verifying the identity of the sender when receiving phone calls and electronic communications.